Colin Gray
In this episode of the State of Flow podcast, we're diving deep into the creative mindset—how to stay inspired, how to beat burnout, and how to keep your content creation journey sustainable. We’re joined by Colin Gray, founder of The Podcast Host and Alitu, who brings nearly 15 years of experience in podcasting, digital education, and building creator tools.
We kick things off with a chat about finding your unique angle as a content creator, especially in saturated markets like podcasting and online business. Colin shares why your personal story and quirks are your biggest assets when it comes to standing out. Whether you’re a podcaster, writer, photographer, or online business owner, discovering your niche and perspective is crucial for long-term creative success.
Next, we explore the realities of content creator burnout and why it’s okay—not just okay, but necessary—to say no to platforms and formats that drain you. Colin talks candidly about his own decision to step away from social media and how prioritizing joy and creative flow can fuel your best work.
We also get practical: how to start a podcast in 2025, how to grow a personal brand through long-form content, and how to build real audience connection without having to show up everywhere online. Colin offers his go-to tools and frameworks to help aspiring creators stay consistent, inspired, and aligned with their creative goals.
If you're a purpose-driven content creator, small business owner, or just trying to find your voice in the noise, this episode is a masterclass in making content that matters—without burning out.
Key Takeaways
Find Your Unique Angle: Your podcast (or any creative work) should reflect what makes you unique—whether that's your background, your personality, or the way you deliver content. Embrace the fact that your approach won't be for everyone.
Set Boundaries Around Your Work
You don’t have to do it all. Focus on the platforms and formats that bring you joy, and let go of the rest. Avoid the trap of feeling like you must be everywhere.
Consistency Beats Perfection
Don't overthink the technical setup. Having a clear purpose for your content is more important than the perfect mic. Consistent output matters more than flawless execution.
Tap Into Your Audience's Curiosity
Let listener questions guide your content creation. If you're not sure what to talk about, dive into forums, online communities, or just ask your audience directly.
Be Open to Changing Your Mind
If something isn't working, it's okay to pivot. Strong opinions, loosely held, allow you to stay flexible without losing your core vision.
Useful Links
The Podcast Host - a leading educational platform for podcasters, run by Colin.
Alitu - a web-based podcast editing and publishing tool created by Colin and his team, designed to simplify podcast production for non-techy creators.
The Creator Toolbox Podcast - a podcast by The Podcast Host offering bite-sized, actionable tips and tool reviews for creators.
YouTube Videos by The Podcast Host
PATH Framework video - a tool to help creators define their unique podcast idea and audience.
Start a Podcast in 20 Minutes - a tutorial showing how to launch a podcast in 20 minutes using Alitu.
The Blade Itself by Joe Abercrombie - a sci-fi/fantasy novel referenced by Colin as a surprising source of leadership and storytelling inspiration.
Slack - an internal communication platform used by Colin’s remote team.